Role: Product Marketing Manager
The individual who is responsible for product marketing activities, which predominantly include marketing collaterals, Go-To-Market activities, business models, pricing, Sales support and partnerships.
Relationships
Performs:
Define Commercial Model/Pricing
Define Name And Brand Of IP Solution/Product
Launch IP Solution/Product
Prepare Go-to-Market Strategy
Prepare Marketing Collaterals
Prepare Marketing Plan
Setup Pre-sales And Sales Support
Responsible for:
Additionally Performs:
Modifies:
Approved Name/Identity
Commercial Model/Pricing
Go-to-Market Plan
Marketing Collaterals Documents
Marketing Plan
On-going Support System
Product Launch Plan
Sales-Kit Document
Main Description
Key responsibilities of Product Marketing Manager:
Analysis of market trends and market research
Preparation of marketing collaterals
Product launch, Go-To-Market (GTM) activities, Media and Analyst communications
Development of business models and pricing
Inputs to Product strategy and roadmap
Being owner of Market Requirements Document (MRD) and providing inputs to Product Requirements Document (PRD)
Preparation of licensing agreements
Participating in responding to RFx
Preparation of Sales Kit and Sales Training
Competition Analysis and Partner eco-system management
